A new landing page and identity for Decathlon Outdoor2023

Product DesignPersonal Project

In short

Context: Personal project: the Decathlon Outdoor landing page could be more inspiring, with less text and more room for the mobile app.; SportsLanding page
My role: Product Designer, on a personal project to practice designing landing pages.
What we shipped: A new landing page, adapting the Decathlon design system and the former Decathlon Outdoor identity, aiming for more sign-ups and app downloads.

I saw that:

Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity
their landing page could be more inspiring, with less texts and a better focus on the mobile app

So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:

To do this, I used and tweaked Decathlon’s design system and the old Decathlon Outdoor brand identity.

Next project