A new landing page and identity for Decathlon Outdoor
This is a fictional project I made to improve my skills building landing pages. I love outdoor sports like hiking and cycling so when I travel, I always look for trails and routes with apps like Decathlon Outdoor, AllTrails or Komoot.
Product DesignPersonal Project
Industry
Sports - Lanidng page
Role
Product Designer (personal project)
Year
2023
A personalized landing page to boost conversion
I saw that:
- Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity
- their landing page could be more inspiring, with less texts and a better focus on the mobile app
So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:
- improve signup conversion rate
- increase the mobile app downloads
To do this, I used and tweaked Decathlon’s design system and the old Decathlon Outdoor brand identity.
